Today there is a lot of uncertainty with regards to the economy and many people finally are realizing that times are different. The age of industry, where a secure job with retirement and a pension were common, has now become the new information age. People have realized that the gov’t and/or their job can no longer provide these kinds of benefits. And with the instability and large dips and peaks in stocks over the past few years, many have already lost 12 years of their hard-earned wealth. Home values are still dropping, foreclosures continue to increase, the employment rate isn’t moving below 9% even with all the injected money and promises and taxes across the board are increasing…No longer can people accept the status quo. No longer are people going to just give their liquid assets to brokers of stocks or real estate firms, or rely on the government’s social security program – “broker” will be the result for most people!People in droves are realizing that they must take control of their future, and more specifically their finances. More and more people are searching for a viable means of creating more cash flow. The issue is people are short on time already and long on commitments. They need to find another income source, but cannot find a job that will shell out the $200 plus per hour they may need to achieve their goals given the time constraints they have. Even if they could find such a job, another job would only magnify the problem described above, further increasing your tax liability, meaning you would actually have to make more income in order to keep pace with what taxes the government’s going to take from you.The good news is, you have choices. Besides getting hired for that magical secure job, besides THAT, what else is possible?One option is investing. If you’re holding onto a large chunk of money – and with today’s low rates and yields it needs to be quite a bit – this is one way. Chances are if you have this kind of money, you’re probably pretty well off already and not relying on an employer or the government anyway. But just for kicks, let us say you needed $10,000/month to cover your living expenses, to pay down some debt maybe and to put aside for savings or tithing, and so on. $10,000/mo is the same as being paid a 12% return on a million dollar investment. That’s just not going to happen for the average investor any time soon in today’s economy – particularly when you take into consideration the government’s portion (taxes). Truthfully, you would need more like ten million dollars invested in order to net $10,000/mo in today’s economy. Therefore not very realistic for the majority…The next option is how most of the world’s richest acquired their wealth: by starting their own business. So let’s look at a few different choices when it comes to business building:Business Building – Option 1:Start a conventional business. You can start a business to design, build and market your product. This too will require a large capital investment up front and financing for start-up businesses is not so easy to get right now, regardless of how good a product you might have. A service-based business may be cheaper to start up but the service sector is shedding jobs and you may have quite a struggle. On top of that, nice of ten businesses fails their 1st year in business. One mindset to have is to just realize this and look to start up 10 businesses. The education would be invaluable and your accumulated wealth by the 10th business – if you even needed to start all 10 – would be among the richest one percent of the U.S..Business Building – Option 2:Buy a Business Franchise (like TCBY Yogurt or KFC). A Franchise is a proven business with pre-developed success structure or system of doing business. In purchasing a franchise, you are buying a cookie-cutter business where you simply follow directions and you are likely to create as much as a multiple six-figure income. The downside again is the initial outlay: some of the most successful franchises will cost $500,000 to $1,000,000 or more just to gain access and the rights to have a franchise with that company. You still have all the other costs of a location, employees, supplies, equipment, et cetera. Banks are more apt to lend money to this type of business structure because of the successful track record these established business models have rather than a new start-up business, but even today that may be hard to obtain. So someone with limited business experience could earn income with a franchise business if they follow the system – and they would have a much, much higher chance of succeeding than with starting up a traditional business – but it’s still too cost prohibitive for the majority.Business Building – Option 3:Home Based Business Work. With a much lower entry cost compared to either business vehicle mentioned above, but still the strength of an an established business model as with the franchise business model, the Home Based Business Work model is often times the best solution for the majority of people wanting to take control and get ahead today. The convenience of being able to work from home and leverage the power of the internet to plug into an existing company’s successful business brings together all the advantages of the above business models with few of the disadvantages. One disadvantage, due to the low cost of entry, is a home business owner has access to the strategies and tools to be successful but must take responsibility to work the business consistently to produce consistent results.One more important advantage the Home Based Business work model has over the others is the ability for Home Based Business work to create lasting residual income – where you are paid over and over for work created once. This does take time to develop, as little as 2-5 years for those serious and committed to their success, though combining internet marketing with the home based business work model in recent years has produced even better results within 12 to 24 months.

Are you struggling to generate a steady significant stream of home based business sales? Are you tired of not having enough home based business sales to offset your costs?What I’ve realized learned from some of the best retailers of home based business sales products is that you need to do this one thing really well to boast your revenues. It could be true that you may be an excellent one-to-one salesman and can probably sell ice to an eskimo. However, that is a very difficult skill to duplicate down an organization. Let’s face it: super salesman do not grow on trees, and very few amounts of people that you will come across will actively and passionately go out and sell for the sheer love of it.The truth is that most people are deftly frightened of sales.They don’t like it, they secretly feel embarrassed of the products they have to offer, and they feel sleazy for selling to people. So as a team leader, you must find a resolution that will take the individual pressure off of them but still be able to tap in to their networks. And what do the top retailers do?The best home based business sales retailers run events!OK… maybe that’s not a well-kept secret, but there’s a science to how you run events that determine whether or not you leave with a sale or empty-handed. Here is what separates a typical event from a selling event:1) You must provide value -Our most effective home based business sales events occur when we dispense valuable information to our target customer base. Case and point, my wife is a great retailer. She specializes in cosmetics, and as a company trainer, she is also a certified makeup trainer. She invested in herself to make herself in to a makeup expert and uses her expertise to boost her sales. She conducts general education classes and makeup workshops that target ladies who are interested in learning professional-grade makeup techniques that are simplified for everyday use.By providing this value, she is able to attract a larger volume of guests, which increases her chances of completing a sale, a powerful form of attraction marketing.2) Product Demos – If you’ve never done a product demo for your home based business sales events, you are losing valuable sales opportunities. One of the lessons that I’ve learned being in network marketing and seeing so many affiliate products, mine and others, is that most products are top-notch. Very few network marketing companies carry inferior products, but the downside is that they also don’t invest in mass market advertising, which is why you are involved in your home based business franchise. You are the marketing mechanism for them.Think about it: if demonstrations weren’t powerful, why would infomercials, Costco, department stores, and kiosks at the mall all utilize this strategy to draw you in?When you host your events, you should always focus on doing some sort of demonstration of your product after the general information has been covered. Make sure you pick products that have symmetry with the topic that you are covering at the event, else it loses its value.When doing your demonstration, be sure that if you are promoting a health and nutrition product, have a control piece as well. What that means is that you should have a demo without using your product to demonstrate to the audience the difference of using your product, and what it means to not use your product. For my website company, we have programmers sit down with the prospect and show them the capabilities of the website via live webinar to demonstrate the ease of use of our platform website builder.3) Have Roles -A well-run home based business sales event needs to have team unity where each team member knows their role in the sales process.- You always have a presenter who gives out the information. That person also does the demonstration.- Another team member sets up the demonstration while the speaker is engaging the audience.- A team member needs to greet the guests as they come in and help them get situated by filling out a questionnaire to extract extra information (i.e. “What question do you wish to address in terms of health and nutrition?”)- You need to designate a sales person. That person should be the “closer” that collects the payment and is responsible for upselling packages and promotional items.If you have a team that is well-versed in these tasks, then you will watch your sales revenues spike because it’s not reliant on one person doing everything.4) Build Packages and Promotions – Sales sell in a traditional business, and so too in a home based business sales event. Try to create promotional packages grouping several products together, or run a special on promotional items to entice customers to buy at the event. Make sure you stress that the sale is ONLY for this event so it creates a sense of urgency.Promotions that work best for us are bundles of several low-end items, as well as offering tiered pricing and incentives for purchasing a certain dollar amount. In comparison to events that don’t have packages, sales for packaged items always increase overall sales by 33-50% at our events.5) Always Promote the Next Event – We have a saying in our company: “Who’s the best speaker? The next speaker!”What that means is that one of the keys to genuinely strong home based business sales teams is that they always promote the next event before the current event is over. It opens up the opportunity for you to book your guests for the next appointment. It also allows your team to provide incentives for guests to invite their friends to the next event, which will organically grow your retail audience and increase potential of sales.Make simple, effective, and professional flyers for the next event and have them ready to distribute to the attendees. Give them a few extra to give to friends. If you use that incentive suggestion in the previous paragraph, they will no doubt be motivated to promote the event for you. We offer discounts for customer from the current who attend our next event.Conclusion: At the end of the day, it’s all about teamwork and commitment. When you have a group of entrepreneurs that are dedicated to generating significant revenues for yours and their home based business sales events, then you will have the beginnings of a fantastic lasting formula of success. If your speaker does a good job, they will have already done half the sale because they stressed the importance of why the product is needed. The demo moves the customer to want to buy, and the closer comes in and finishes the job. It’s a fluid sales process.Now that you have learned an effective mechanism to boost offline home based business sales, let me introduce you to a way to leverage the internet sales aspect too. Would you rather have only one channel of distribution, or two? Multiple streams of revenue are always a plus, especially if they work in unison.There are a lot more tips that we can share for running events, but to go on and on would take all night. If you can’t wait until our next piece for more retailing tips, then reach out to me via my blog and I will be glad to help.

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.